What is a cookie?
A cookie is a small piece of data sent from our webpage and stored in your web browser, mobile phone or other device while you are using our websites. It helps the page recognise your device the next time you visit, provides you with access to certain functions and understands your website journey. Cookies are very common web technology and most websites use them.
There are two types of cookies;
Session cookies – which are deleted when you close your browser; and
Persistent cookies – which stay in your browser’s sub folders until you delete them or they expire.
If you would like to find out more on how to disable cookies go to ‘How can you manage cookies’ section.
Why do we collect cookies?
Our websites use cookies to distinguish you from other users on our website. This helps us to provide you with a better
experience when you browse our website and also allows us to make improvements to our site.
What cookies do we use?
There are four different groups of cookies:
Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.
Statistics cookies
These cookies collect information about how visitors use powerverse.com such as which pages are viewed most often.
These cookies do not collect your personal information but are used to help us improve and to determine the most popular areas of our website.
Advertising cookies
On this website we use advertising cookies, enabling us to gain insights into the campaign results. This happens based on a profile we create based on your behaviour on https://powerverse.com. With these cookies you, as website visitor, are linked to a unique ID but these cookies will not profile your behaviour and interests to serve personalized ads. Because these cookies are marked as tracking cookies, we ask your permission to place these.
Marketing/Tracking cookies
Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
Our cookies
If you decide to ‘accept all’ cookies from the banner displayed when first landing on our site, we will use all of those listed in
the below table; however, if you ‘deny’ we will only use functional cookies which are required to make the website function properly.
How can you manage cookies?
When you access our website for the first time, and from time to time thereafter, we display a cookie banner which allows you to accept all of the cookies we use or to deny their use. You can also set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. You can find more information about cookies generally at:
www.allaboutcookies.org and www.youronlinechoices.eu
| Name | Provider | Purpose | Expiry | Group |
| _ga | Google Analytics | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. | 2 years | Statistics |
| _ga_* | Google Analytics | Stores and count pageviews | 1 year | Statistics |
| ln_or | Registers statistical data on users’ behaviour on the website for internal analytics. | 1 day | Statistics | |
| bscookie | Stores performed actions on the website. | 1 year | Advertising | |
| li_gc | Stores visitor’s consent regarding using cookies for non-essential purposes. | 6 months | Functional | |
| UserMatchHistory | LinkedIn Ads ID syncing | 1 month | Functional | |
| AnalyticsSyncHistory | Store information about the time a sync took place with the lms_analytics cookie. | 1 month | Statistics | |
| lidc | Facilitates data center selection. | 1 day | Functional | |
| bcookie | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs | 1 year | Advertising | |
| _fbp | Stores and tracks visits across websites. | 3 months | Marketing | |
| hubspotutk | HubSpot | Stores and tracks a visitors identity. | 13 months | Marketing |
| __hstc | HubSpot | Stores time of visit. | 13 months | Marketing |
| __hssrc | HubSpot | Stores a unique session ID | session | Statistics |
| __hssc | HubSpot | Stores anonymized statistics | 30 minutes | Statistics |
| cmplz_policy_id | Powerverse | Keeps track of accepted cookie policy IDs. | 1 year | Functional |
| cmplz_banner-status | Powerverse | Stores if the cookie banner has been dismissed | 1 year | Functional |
| cmplz_consented_services | Powerverse | Stores cookie consent preferences | 1 year | Functional |
| cmplz_functional | Powerverse | Stores cookie consent preferences | 1 year | Functional |
| cmplz_marketing | Powerverse | Stores cookie consent preferences | 1 year | Functional |
| cmplz_statistics | Powerverse | Stores cookie consent preferences | 1 year | Functional |
| cmplz_preferences | Powerverse | Stores cookie consent preferences | 1 year | Functional |
